Todd Berkowitz
Creative Direction
& Brand Identity
Let's get familiar.
Hi, I'm Todd, a creative leader who has directed design teams and developed captivating experiences for over 15 years. My creative philosophy balances passion with responsibility. NYC native, professional drummer, branding enthusiast, currently basking in the Seattle sunshine. I also make a killer cocktail.
Now, let's talk about branding.
A brand's journey hinges on strategic creative choices. As brands progress from awareness to equity, impactful creative is essential. The right strategies can mean the difference between taking off or stalling out. Brands must tailor creative to their funnel position - sparking intrigue in early awareness stages and building loyalty as preference grows. This fuels evolution from unknown to top-of-mind. To illustrate how strategic creative direction can reshape a brand's path, I'll highlight three key initiatives of mine that unlocked significant new growth opportunities.
BRAND IDENTITY
Viski
Spearheading the push of an authoritative brand into groundbreaking territory.
